How to Create an Unforgettable Brand in the Age of AI
The leaders pulling ahead aren't doing more; they're doing it differently, building a foundation that no one can copy and paste.
Pulled from The Next Era Summit, this guide is for founders, brand leaders, and team builders who understand the real competitive advantage was never the tool. It was always the thinking behind it.
A framework for building a brand that holds up once everyone has the same tools, built around the parts of the work AI still can't do for you.
Alexa is an editorial and brand communication strategist and writer who explores the intersection of media, technology, and culture to define what editorial leadership looks like in the next era of brand-building. Through her boutique consulting firm, she helps mid-market and growth-stage brands build the infrastructure for their content and communications programs, making them the go-to voice and authority in their space.
She is also a freelance writer who explores how the media we consume and create is a key driver in building culture and identity. Alexa is also the founder and editor of Culture Slant, a media company for founders, creators, and brand leaders who want to stay ahead of how media, technology, and culture are reshaping influence.
Connect with her on LinkedIn and subscribe to her newsletter here.
Ashley is the founder of Startup Baddie and creator of F3, and a strategic authority on customer intelligence and community-led growth for decision-makers who know their customers, community, and culture are the competitive advantage. She helps startups and established brands bring customers back into the center of their decision-making and use community as a growth flywheel across the business.
Before Startup Baddie, Ashley led a product team at J.P. Morgan and has since advised founders across tech and consumer industries including luxury fashion, sustainable fashion, AI, and beyond, while also serving as a pitch advisor for NYU Berkeley Center of Entrepreneurship, Prospera's APT Women program, and Hustle Fund.
Her work is for the tastemakers, the visionaries, and the ones sitting on a once-in-a-lifetime idea, technology, or movement who need the clarity, strategy, and customer intelligence to build it in a way people are excited to be part of.
Subscribe to her newsletter and connect with her on LinkedIn.